What’s the saying – “when the going gets tough, the tough get going??” Well, after our first investor plunked down $15k, we’ve been working on getting past a few major hurdles.
Like many bootstrapping companies, we’re in a Catch-22 scenario. We need to scale to attract bigger advertisers and investors; and we need investors and advertisers to plow money back into new technology and team members so we can scale!
With those key elements in place we can build the ultimate online business directory for women on the planet – and a women-centric brand that truly fuels connection, education and fiscal empowerment of women around the world. We also need to devote 100% of our energies on WomenCentric, but until we get funding we’re actually juggling 2 full-time jobs. As you can imagine, it’s been an exhausting pace.
What keeps us going?? You do – and the numerous super smart and supportive women and men we meet every week, who tell us we’re on the right track and doing something special!
Plus,we know we can mirror the path of Instagram’s founder. With the first shot of serious seed funding ($350-$500k is enough to fuel 12 months of real progress for us) we can do three VERY important things: focus on WomenCentric full-time, hire a core team – a super geek, seasoned editorial, video and operations/advertising staff, and finally, create a super cool, custom-coded platform that kick’s our current archaic platform’s (and LinkedIn’s) butt!
Until we can fulfill our vision for the “full bloom” of us – as an online directory & e-products innovator serving the business and career advancement needs of busy, ambitious women around the world – we’re ponying up the money for an interim site makeover.
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