holds three divisions; accessories, women's RTW, and men's.
She is recognized as a prominent and upcoming designer with a unique business model that has sustained her in what is recognized as lean economic times especially for the retail sector. Her previous business background, retail foundation, and design skills have proved to be a useful combination to propel this design house.
In addition to managing and designing, Joi also excercises her expertise in personal style consultations, fashion styling, and contributes lifestyle pieces to magazines.
