Whoa, made you look! Bet you thought you might really learn something good, huh?
One of the key elements to writing emails that get read is capturing the readers’ attentions. Guys will open an email with this subject line because… well… because they’re guys. Women will open this email because they want to know just what those lines are and if they really would work on them. Whatever the particular reason for why people open your email, the fact that they actually opened it means you’ve won half the battle.
Why? With hundreds of emails vying for our attention each day, your emails have to stand out from the crowd. Whether you’re trying to sell a product or service, educate or inform, create a call to action, or simply get some questions answered, knowing what techniques work best will help you write emails that get read time after time.
Email subject lines are the newspaper headlines of the Internet. If one grabs your attention in that second or two you’re scrolling down the page, you’ll click on it and read on. One of the keys to creating a good subject line is to tell, not sell. Write to the reader, not at them. That’s why it’s equally important that you know your audience. Some lines, like the title of this blog, will work with broader audiences, but target specific interests. You should know, or have a good, solid idea of your audience profile and general behavior. However, don’t try to tell them everything in the subject line. Be clear, concise, convey action and/or value, and, if appropriate, have a little fun.
Of course, once you’ve gotten their attention, you’ve got to deliver equally great content in the heart of your email… but that’s a topic for another blog.
Jennifer Engle uses her powerhouse of experience, energy and enthusiasm to actively involve her audiences and clients in presentations and projects. Whatever the topic, her fresh, lively approach engages participants of all knowledge and skill levels, putting them at ease, helping them to better understand topics, and apply concepts and information for immediate results.
