Genevieve founded Pajama Program in 2001 to help create a warm and nurturing bedtime environment for youngsters living under difficult circumstances. Pajama Program, a 501 (c) (3) not-for-profit organization targets children in need ranging in age from newborn to 17, many who are without parents and/or permanent homes. It is through her dedication and commitment that to date, the organization has been able to provide more than 1 MILLION new pajamas and new books to children in need in the U.S. Genevieve’s entrepreneurial spirit was fueled by her extensive background in marketing, first in the television syndication arena for many years and then for an event planning company with offices in London and NYC. She started Genevieve Unli