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Linda Joseph Linda Joseph has been fascinated by the art of photography since she was in second grade. Today, with more than 20 years of experience behind her, she’s a commercial photographer with the knowledge and skill to make your products and your brand stand out. If you’re a small business owner, showcasing your brand… [Continue Reading]
You’re about to turn 65, and your mailbox is crammed with information about Medicare options – a confusing alphabet soup of possibilities you don’t understand. That’s the way it goes for most people. So we asked Medicare specialist Barbara Hogan for her tips on navigating the Medicare morass. Hogan, who gets recertified every year as… [Continue Reading]
Mary Belden-McGrath believes in “playing big” to get the most out of your life and your work. “It means to do the thing that absolutely scares the bejesus out of me,” says Belden-McGrath who, along with husband Eric McGrath, owns Driven for Life, a business consulting firm that teaches leadership and team building, and tunes… [Continue Reading]
In our last blog, Jarrett Gucci of Dynasty Web Solutions discussed the first five items he believes are indispensable for a website. To recap, they included: A clear description of who you are A sensible web address An easy-to-navigate menu Easy-to-find contact information Testimonials. Here are the remaining five “must-haves”: Call to action. What do… [Continue Reading]
Before he became a web guru, Jarrett Gucci was a retailer, managing stores for chains such as Big Lots, Bed Bath & Beyond, and Linens-n-Things. That background gives him an advantage in his present job as a web designer, specializing in WordPress web development. “I am a merchant,” Gucci says. “I know where to place… [Continue Reading]
With Facebook constantly evolving, the latest innovation is a host of changes to the news feed. But don’t panic, says social media consultant, blogger, speaker and technologist Lena West of Influence Expansion. Instead of worrying about the changes, think about the opportunities they present. Says West, “Every moment you spend kvetching is a minute you’re… [Continue Reading]
This is the first of a two-part series on social media. The key to social media success is simple, says social media maven Lena West of Influence Expansion: “You’ve got to engage.” West is an award-winning social media consultant, journalist, blogger, speaker and technologist. Lack of engagement is the biggest mistake businesses make when it… [Continue Reading]
This is the final installment of a three-part series on resume-writing, getting an interview, and acing the interview. The first mistake people make when it comes to interviews is lack of preparation. “No matter how good you are at shooting the breeze,” Louise Kursmark advises, “you have to think about your value to that organization… [Continue Reading]
This is the second in a three-part series on resume-writing, getting an interview, and acing the interview. Responding to an online ad makes you one more among the faceless crowd, a long shot for getting the interview you want, according to Louise Kursmark. Kursmark is co-executive director of Career Thought Leaders Consortium, which provides leadership… [Continue Reading]
This is the first in a three-part series on resume-writing, getting an interview, and acing the interview. No, the traditional resume isn’t obsolete – it’s just changing significantly, says master resume writer Wendy Enelow, founder of Enelow Enterprises and Resume Writing Academy. If you haven’t looked for a job in a while, you’ll likely need… [Continue Reading]
